although hypercomercialism has some advantages in diffrent aspects like for producers who can count on the income for improving the quality of the program, the damages and harms from this issue is much more than the benefits, from the viewer point of view (the time that they espend on nonprograms and the eager to purchase branded products despite the ability of affording it) or the writers who find it difficult to fit the story in a shrter time, and many other aspects which make us realize that hypercomercialism is going to gain more and more time and not a usefull time!